ESPN's John Skipper: "We are doing hockey highlights."
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02-22-2013, 09:09 AM
Join Date: Jul 2004
Originally Posted by
Why aren't there complaints that they don't cover cricket? You think it may have something to do with the amount of people who watch ESPN who aren't interested in it?
If you don't get your hockey fix from ESPN, change the channel. Those who don't care about the lack of hockey coverage on ESPN will continue to watch. Judging by the number of people who watch ESPN, the lack of hockey coverage is a non-issue.
No use crying about it.
If you watch their highlight shows and talk shows regularly, it's fairly obvious that viewer demand is not the only driver of content. The other major factor is marketing.
For example, ever since ESPN took over broadcasting rights to Monday Night Football, they pretty much dedicate highlight and talk shows to drum up interest for the game in the 24-48 hours leading up to it.
During college bowl season, ESPN is even more obvious about their intentions. During the Fiesta Bowl, ESPN kept reminding viewers to tune into the BBVA Compass Bowl, while completely ignoring the existence of the much bigger Cotton Bowl, which was going to be aired on Fox. Surely you don't have to guess which game the average sports fan cared more about.
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