Thread: KHL Expansion
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02-22-2013, 07:19 PM
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Originally Posted by Jussi View Post
I doubt there are sponsors in Sweden willing to quadruple or likely more their input into a team. They'd need a Russian money and with that would likely come relinquishing in part control of the club. That was strict no-no with Espoo Blues when they were in discussion with the KHL (supposedly a majority of the club would have been owned by a Russian sponsor) and I doubt the Swedes would be fine with that either.
If only 1-2 teams from Sweden would join KHL there would be no need for certain sponsors to pay more than now because in fact, like it was with Slovan and Lev, many new companies decide to sponsor the team because the whole of Europe and Russia is a far bigger market than just Sweden. So companies from all over the country could see it as a good marketing strategy to have a KHL team placed in a market of the future.

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