Globe and Mail's Shoalts Raises Five Troubling Rumours About CHL
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02-22-2013, 10:35 PM
Join Date: Jun 2007
Generally, radio deals in the minor leagues work two ways - the team pays the radio station to air the games for the airtime, and the team gets advertising on that station/group of stations as well as cross-promotion. As well, the team generally gets to sell the advertising inventory during the game broadcasts and the coaches show (if they have one.)
Having the broadcasts being internet-only is basically a guaranteed money-loser unless the team draws huge crowds and has a fan base that follows the team closely. That said, a team with a GM/Sales manager that understands that the broadcast is part of the product can bring in a lot of extra revenue by selling the advertising inventory created by the broadcast, or using it as an incentive to push other corporate sponsorship packages. There's at least one team in the ECHL that brings in six-figure revenue from the radio broadcast. If you have a good announcer and a good sales staff, having an over-the-air broadcast is only an asset.
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