Thread: KHL Expansion
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02-23-2013, 11:23 AM
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Originally Posted by Vicente View Post
If only 1-2 teams from Sweden would join KHL there would be no need for certain sponsors to pay more than now because in fact, like it was with Slovan and Lev, many new companies decide to sponsor the team because the whole of Europe and Russia is a far bigger market than just Sweden. So companies from all over the country could see it as a good marketing strategy to have a KHL team placed in a market of the future.
But that raises the question of current sponsors who may only sponsor with the domestic market in mind (e.g. national retail chain with no need for advertising abroad), would they automatically follow suit? Plus, like with Finland, their junior system is also designed around school schedule (to my knowledge), joining the MHL would not be an option.

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