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02-26-2013, 11:13 AM
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PHPA partners with Reebok-CCM (3 year deal)

The Professional Hockey Players’ Association (PHPA) and Reebok-CCM Hockey are pleased to announce the signing of a new three-year partnership agreement.

“On behalf of our entire Membership, the PHPA is proud to welcome Reebok-CCM Hockey as our official partner, and look forward to further building on our already solid working relationship,” said Darryl Dionne, Director of Communications and Business Development for the PHPA. “This agreement will grant Reebok-CCM Hockey with unprecedented access to professional hockey players, and similarly provide new means for our Members to interact with the Reebok brand.”

Reebok-CCM Hockey, the exclusive supplier of sticks, helmets, gloves, pants, and jerseys for players within the American Hockey League (AHL) and ECHL will be launching a number of communication initiatives, helping educate PHPA Members on new product, product availability, as well as securing player feedback through various interactive forums to aid in product development.

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