Can KHL ever become profitable?Does the league even want to become profitable?
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02-27-2013, 04:02 PM
Join Date: Jun 2012
See it like this. 5 years ago KHL started to be the successor of Russian superleague, an all-Russian league with little attention elsewhere.
Now KHL has teams in 7 countries, that means six new markets. They were able to increase the number of teams from 24 to 26. Though some teams had financial problems at the start, most were able to have rosters at a very high level and to offer a good product. Marketing has improved significantly, not only by the league as a trademarke but also by several teams like SKA St. Petersburg.
Many teams have new stadiums while others who have old ones want to build new stadiums in the near future.
Real traditional matches have developed in KHL between several teams. The league has gained many more viewers and lots of respect even by NHL fans when many stars came to play here during the lockout and made positive comments about their experience here.
TV deals seem to have improved. At least KHL matches are now also available in countries like Germany and Austria who not even have a taem in the league. We don't even have NHL shown in German TV.
KHL-VHL-MHL/MHL B system has been introduced and improved by every season. There are also new stadiums, better marketing and trademarks.
All this in the future should lead to a situation where KHL/VHL/MHL can become profitable.
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