Phoenix LXXII: Send in the Clowns
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02-28-2013, 10:04 AM
Join Date: Dec 2002
But even after a four-month delay to the start of the season and the impending four-year anniversary of ownerless existence, the Coyotes have enjoyed an increase in attendance through the first 10 home games.
“It’s just been a building process, essentially,” Coyotes President Mike NealyCQ said. “Multiple years now of a competitive team is really at the basis of this.”
The Coyotes are averaging 13,142 fans per game, according to attendance reports from ESPN. They rank 29th in the league, ahead of the New York Islanders.
Compared to the first 10 home games last season, paid tickets for this season are up 30 percent, Nealy said.
The Coyotes define their attendance as tickets sold and complimentary tickets, which are free tickets distributed by the team. In the past, complimentary tickets would range from 3,000 to 5,000 per game, Nealy said, but this season they’ve usually been only a couple hundred and definitely less than 1,000.
The season-ticket base is also the largest since 1999, Nealy said, and the renewal rate is 90 percent — the highest in franchise history.
“Our average ticket price paid is up,” Nealy said. “We didn’t raise prices, but people are either buying more expensive tickets or not doing as much discounting so it’s good both on the volume and the pricing.”
The spike in interest also seems to have translated to the TV audience.
According to Fox Sports Arizona, 45,065 people on average watched the first 10 games on the network, a 150 percent increase over last year’s average.
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