NYT: Bargaining for Rights in Exchange for NHL in Olympics (UPD: Daly in Sochi)
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03-05-2013, 09:06 AM
No strings on me
Join Date: Feb 2002
Originally Posted by
Money wise, the nhl loses nothing during the olympics, as the season is still 82 games long with or without an olympic break. Sure, there's a small risk of a minor injury or 2, but that is GREATLY dwarfed by the benefit of having the highest level of hockey (much higher than the nhl product itself) showcased on a global scale for 2 weeks. As the article said, the 25 rating of the olympic final compared to the 6 rating of the stanley cup final is quite laughable.
The N.H.L.’s participation at Nagano in 1998, Salt Lake City in 2002, Turin in 2006 and especially Vancouver in 2010 seemed to work well for the league, increasing its international visibility. In the United States, an average of 27.6 million viewers saw the 2010 men’s final between the United States and Canada, more than three times the viewership for that year’s deciding game of the Stanley Cup finals between Chicago and Philadelphia.
“The N.H.L. pretends there’s no value to having their players being seen by a billion people around the planet rather than the few in North America,” Pound said. “But when the Stanley Cup final is getting a 6 rating and the Olympic final is getting a 25, that’s good for your league.”
IIRC there were spikes in tv ratings after the Olympics and on the number of hits at NHL.com post-Olympics.
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