NYT: Bargaining for Rights in Exchange for NHL in Olympics (UPD: Daly in Sochi)
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03-06-2013, 07:53 AM
Join Date: Jul 2004
Originally Posted by
Let 's put it this way, the excitement doesn't show in bars but on the internet. And that goes for every major sport these days. The biggest Finnish hockey site/messageboard Jatkoaika.com has night GDTs for NHL and I've never seen more posts and posters there than this season. The chat window on HDPlayer is also very lively with plenty of people commenting on the games they are watching for free.
Okay sure, but how does this translate into more money to the NHL clubs' bottom line? And what percent of total NHL revenues would this equate to?
What you must understand is that the NHL's biggest desire is to capture the interest of the casual sports fan in the United States. More interest in the United States means a bigger national TV contract, which means a significant increase to the NHL clubs' bottom line. The Olympic Games in Sochi, where the games will be aired between dawn and lunch time, will not resonate with the casual sports fan in United States. The NHL might end up going regardless of whether the IOC is willing to 'repay' the NHL for their troubles. But now is absolutely the correct time to bluff.
Last edited by Crease: 03-06-2013 at
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