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03-08-2013, 10:32 PM
  #23
Killion
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Join Date: Feb 2010
Location: Pacific NW
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Quote:
Originally Posted by CupChamps2011 View Post
Like the American NW is a huge untapped market for the NHL, which they should look to expand too down the line,
Ya, Seattle AND Portland. Do it properly. Of the 4 major sports in the US, the NHL's audience is the wealthiest, the one with the most disposable incomes per household, %'s of those with post secondary education & so on. So wealthier markets, like the two aforementioned you'd think would indeed be a priority. Works for NBC, sponsors, the Canucks, San Jose', LA & Ducks. Yet transverse to those demographics, the dichotomy of dichotomies, you have Dollar Store recently signing on as "Presenting Sponsor" in Anaheim, a short-term high interest payday loan & cheque cashing company who's audience & customer base is anything but well to do in the majority of cases; Amway in Detroit with the Wings doing same. Doesnt fit. They basically just prostitute themselves to whomever, all things to everyone, numbers & demographics moved around like just so much window dressing. Some integrity, real leadership, vision, that'd be nice. Casual fans see stuff like that, basically laugh, and "why bother", while the traditionalists & established fans, a lot of them turned off by it, the disregard for history, historical rivalries, the complete & utter commercialization of the game, everything for sale.


Last edited by Killion: 03-08-2013 at 10:38 PM.
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