Thread: Tickets: Ticket Prices 2013-2014
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03-12-2013, 08:59 AM
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Originally Posted by Blueshirt67 View Post
4% means my 6000 season tickets go to 6240. Can't really complain, the team is competitive, they've made a huge investment in the building even though some don't like it, they brought in Nash. I still wont have to buy pre-season games, that will save me somewhere around $450.00. There is demand for these tickets and the Rangers recognize this. Has anyone has any difficulty selling $73-$78 games for profit this year? Will that change when it is $76-$82? Last year, my tickets went from $59 to $73 each, thats 24%. I'll be happy if its only a 4% increase. If the money becomes an issue, I'll just go to less games.
Yes, but there is a limit to what the market can sustain. Just because your cost increases, it doesn't mean the amount you get on the secondary will increase at the same rate. Secondly, you have people who buy strictly to sell and make money. You also have people who buy with the intent of selling some at a profit to off-set their costs. Now, you can say MSG doesn't care about the brokers, but they better care about the brokers and the customers being able to turn a profit. If they can't do so, they drop their tickets which causes an increased supply which hurts the secondary market. Also decreases the demand as those people know longer want tickets. Secondary market decreases further. In addition, even people who are not concerned with making a profit, but just want to get their money back come into play. The past few years, I have kept anywhere from 10-15 games. This year, I kept 4 games and went to another with the guy who sits to my right. Increase the price again, and maybe I only keep 7 games next year. Again, increased supply. Certainly, me putting an extra 3-8 games up for sale isn't enough to impact the market, but you have a few hundred people thinking like me and it certainly does impact the market. When they started raising prices following 2005-06, I said $50 per ticket was my limit. I can afford to pay more, but $50 was the most I was willing to pay. When I said that, I was only making about 2/3 of the money I am making now. My stance has softened to I will keep them so long as I can continue to sell the games I want to sell without much effort. At a higher price point, that becomes more difficult. I start eating games or losing money on games, or going to more games than I want, and all of a sudden I lose interest and drop my tickets. Again, me dropping a pair of tickets doesn't hurt the market, but a few hundred people doing this definitely does.

All you have to do is look at the Yankees ticket situation. My brother in law goes to about 25 Yankees games a year. Always buys on Stubhub that day for less than 1/2 face value. He has bought tickets to games against the Red Sox for less than face value the past few years. I get calls from the Yankees about buying ticket packages all the time and I am not even a Yankee fan (I think it is my brother in law submitting my info to their ticketing department, but he denies it). When I call, I play along and ask them why I should buy a ticket package at their prices when I can get tickets on the secondary market to any game and 95% of the games I can get for less than face value. They give me some company pitch about the benefits I can get and I laugh at them. Tells me I can get pre-sales and play-offs and I remind him that even the play-off games aren't all selling out anymore and the tickets for the first round can be had online for face value and sometimes less.

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