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03-17-2013, 04:06 PM
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Originally Posted by Killion View Post
Cost. Cost of infrastructure, equipment, registration fee's, ice-time, travel... the worlds just changed so much I even wonder how Canada maintains the levels of participation it does with the so many other distractions & options kids have these days. Playing, participating in hockey at the amateur levels not only domestically but so too throughout the US & most parts of Europe, Northern Europe & the former Soviet Union beyond the reach of the masses if even available at all.
The key is cultivating and maintaining sponsorship dollars. Sponsors learned an important lesson during the last two NHL lockouts - youth, junior and amateur hockey does not stop.

In 2012 you saw Kraft and Hyundai with the Subban family, shift to a huge youth hockey presence in Canada. Other companies of all sizes followed suit. Also happening in the USA to a smaller degree.

This is the real challenge facing European hockey.

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