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04-16-2013, 09:43 PM
  #28
Canadiens1958
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Quote:
Originally Posted by Killion View Post
Confusing language by our standards of today. In the first report they claim theyve got a non-commercial sponsor & they wish to send a team to the World Championships for the purposes of "advertising". Advertising what if the sponsor is non-commercial? The Canadian style of the game of hockey, tourism to Canada, as though the team are ambassadors of some kind? No comprende'. Just that they dont have the $25K themselves, but that a "non-commercial sponsor is willing to foot the bill". ... Well, the Kitchener-Waterloo Dutchmen represented Canada at Cortina in 56, losing to the Soviets for the Gold, and based on the then archaic goals & points system, got rewarded with the Bronze, the US winning Silver. In 1957, Canada & the US Boycotted the World Championships which were held in Russia (on natural ice actually, the last time that ever occurred) as the Soviets had rolled into Hungary in the fall of 56. So, Im assuming therefore some private individual or group, benefactor's, paid for the Kitchener-Waterloo Dutchmens participation in the Cortina Winter Games. No idea what the Canadian Government was doing at that time in funding amateur sport & athletes with respect to Olympic participation, but I'd be surprised if it was much of anything at all, and it certainly looks like the CAHA wasnt exactly rolling in it despite being the governing body overseeing the development of players & providing the NHL with its "product".
Factor in that HNIC started in 1952 so the value of linking a brand to a hockey team getting exposure internationally and across Canada would have been worth $25K in mid fifties dollars.

Commercial / non-commercial. Sponsorship was not as sophisticated then as it is today. Perhaps some hair-splitting.

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