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04-16-2013, 09:03 PM
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Originally Posted by Canadiens1958 View Post
Factor in that HNIC started in 1952 so the value of linking a brand to a hockey team getting exposure internationally and across Canada would have been worth $25K in mid fifties dollars. Commercial / non-commercial. Sponsorship was not as sophisticated then as it is today. Perhaps some hair-splitting.
Perhaps ya, as in 1958 we had the Whitby Dunlops representing Canada at the World Ice Hockey Championships, Dunlop Tires of course a global product. Upon reading those articles initially thats who I was thinking the CAHA was referencing, however, Whitby was not one of the 3 teams vying for Cortina. Perhaps they were planning to go to Russia in 57 before the Soviets got all aggressive with the Hungarians in the fall of 56? The comments attributed to the official from the CAHA in the first article in the context of Whitby & Dunlop, then they make sense... and yes, $25,000 would certainly seem about right, Senior A Team sponsorship/exposure for a sort of 3rd tier or rung event in a WC taking place in Europe, in todays dollars app $210,000.00 & change. Sounds about right.

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