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04-16-2013, 09:20 PM
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1952 Edmonton Mercurys

Originally Posted by Killion View Post
Perhaps ya, as in 1958 we had the Whitby Dunlops representing Canada at the World Ice Hockey Championships, Dunlop Tires of course a global product. Upon reading those articles initially thats who I was thinking the CAHA was referencing, however, Whitby was not one of the 3 teams vying for Cortina. Perhaps they were planning to go to Russia in 57 before the Soviets got all aggressive with the Hungarians in the fall of 56? The comments attributed to the official from the CAHA in the first article in the context of Whitby & Dunlop, then they make sense... and yes, $25,000 would certainly seem about right, Senior A Team sponsorship/exposure for a sort of 3rd tier or rung event in a WC taking place in Europe, in todays dollars app $210,000.00 & change. Sounds about right.
1952 Winter Olympics featured the Edmonton Mercurys as the Canadian ice hockey representative. So the seeds of sponsorship had been planted.

I would read the sponsorship issue to mean sponsoring Canadian hockey representatives at the key international events - Olympics, World Championships, tours etc. The idea did not grow as Father Bauer's Team Canada never had serious sponsorship dollars behind it.

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