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04-16-2013, 11:08 PM
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Originally Posted by Killion View Post
Yes, their called The Forgotten Team, having won Gold at Oslo in 52. Sponsor was a local car dealership in Edmonton who's actual name was Waterloo Mercury. Indeed, the Edmonton Mercurys still exist today I believe, an amateur AAA organization and who use the same 52 logo on one of their jerseys. Teams named after commercial sponsors are plentiful though, and going back decades... interestingly, hockey at Oslo almost got cancelled due to a complete screw up in 1948, when the Americans sent 2 teams to compete. One consisting of amateurs through the USOC & Avery Brundage, the other a team with pro's sponsored by the AHA. The IOC had a kinipshin fit allowing one team to march in the opening ceremonies but wasnt allowed to play, the other played but didnt get to participate in the opening ceremonies nor were its games counted in the standings. Complete mess with a lot of hard feelings left as a result apparently... yes, Avery Brundage. The most powerful sporting figure of the 20th Century. An excellent athlete himself, champion of the amateur, dictator, successful businessman, womanizer, art collector, Nazi sympathizer... yes, old Avery. Havent thought of him in awhile.
Yet by 1956 the CFL - Big Four in the East, had a CBC contract with sponsorship - Dow Breweries and BA - gas stations, similar to the NHL / HNIC model with Molson and Esso. Labatt later replaced Dow by the early 1960s.

Seems that sponsorship dollars were looking for outlets beyond the NHL. Somehow the C.A.H.A. missed out. By the mid 1960s senior or semi-pro hockey had virtually disappeared in Canada.

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