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04-24-2013, 09:43 AM
Burke the Legend
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I never get why major sports teams decide to cheapen their brands by dilluting them with someone elses brand? You're talking about a 50+ million revenue business here where branding is fairly important to bring in revenue, so why the hell would you dillute it with some corporate logo? It's like coca-cola sticking an Apple logo ontop of theirs just cuz apple pays them some money? crazy

The European soccer team that figures it out and ditches the corporate sponsorship and instead makes a beautiful jersey with their own logo prominent instead will reap some serious rewards.

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