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05-14-2013, 02:05 AM
  #852
ebox99
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In 2012, more than 176 million people tuned into the NCAA Division I men’s basketball championship. The 2013 tournament across TBS, CBS, TNT and truTV was the most-watched in 19 years, averaging 10.7 million total viewers, up 11% from last year’s 9.6 million viewers, according to CBS Sports and Turner.

In 2012, for the first time in March Madness history, companies spent more than $1 billion in advertising, according to marketing and research firm Kantar Media, NY. That not only put the Tournament ahead of the NFL playoffs and Super Bowl XLVI ($975.3 million), but was almost as much as the combined ad money spent during the post-seasons for the NBA ($536.9 million), MLB ($354.1 million) and NHL ($101.1 million), per Kantar. Figures for Super Bowl XLVII ad spend are still being finalized.

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