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06-06-2013, 10:45 AM
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Canucks seeing more fan engagement, revenue increase, with digital advertisements

Canucks Sports and Entertainment, owner of professional hockey franchise the Vancouver Canucks, has been seeing sterling results from its deployment of an extensive sports video digital signage network throughout the team's home venue, according to an announcement today from Harris.

The network is based on Harris Broadcast's InfoCaster digital signage technology. InfoCaster replaces static, backlit signage displays, and was a key building block in a new focus on connecting with fans at Rogers Arena, home of the Vancouver Canucks. Canucks Sports and Entertainment, which also owns Rogers Arena, has seen dramatic increases in fan engagement and sales revenues since installing InfoCaster, according to the announcement.

"We nearly doubled revenues associated with the digital signage early on, and have since boosted revenues an additional 25 percent," said David Comuzzi, senior director of corporate partnerships for Canucks Sports and Entertainment. "This has led to a rapid return on investment."

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