View Single Post
06-18-2013, 01:43 PM
Global Moderator
Killion's Avatar
Join Date: Feb 2010
Posts: 27,440
vCash: 500
Interesting. The cost of doing business in Quebec from a sports & or entertainment marketing perspective has always been higher as your dealing with essentially 2 separate cultures & realities. Its tricky, and youve gotta know your stuff linguistically & culturally in order to be successful, keeping costs to manageable levels as theres a lot of duplication involved. Its not just a matter of signage & broadcast advertising spots, but a whole backfill of commercial campaigns & incentive programs at the wholesale levels that public never see's and is generally completely unaware of that also has to be implemented as it relates to a wide range of products, services & venues.

Killion is online now   Reply With Quote