Austin's KXAN went to commercial missing out on GWG
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06-20-2013, 11:36 AM
Join Date: Sep 2004
Location: North of the Tank
Originally Posted by
Buck Aki Berg
That's my guess. It's not a 'rule', per se, that networks can't take commercial breaks in overtime, just that
play isn't stopped for four minutes three times a period
in overtime to facilitate it. Larger market stations can generally deal with it swallow the financial hit that comes with extended periods of time without commercial breaks, but I can understand that smaller markets might be tempted to cram in a commercial to make ends meet.
These guys gambled and they lost.
Officially, it's two minutes, three times/period. (Many US stations take 90 second breaks and use the rest of the time for reviewing play or interview.)
And the rest of the breaks in play are (supposed to be) 15 seconds.
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