Elitserien becomes Swedish Hockey League
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06-24-2013, 08:36 PM
En enda känsla...
Join Date: Jan 2010
Pointless name change, no doubt. Unfortunately that's what you get in a world filled with marketing consultants, image specialists and others who need to justify their high fees.
If they had to change the name the may as well have gone for a sponsored name, at least that would have brought some money into Swedish hockey.
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