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07-18-2013, 08:17 AM
  #395
Crease
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The Olympics is great exposure but only if the NHL's target audience watches the games. Timezone difference is going to be an issue. The NHL knows this. It's why the NHL waited until the Sochi games to go to war with IOC over access to images and highlights of the games. The NHL wasn't going to sit out a North American games in 2010 regardless.

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