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08-21-2013, 01:04 PM
The Zetterberg Era
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Originally Posted by Tomas W View Post
Yeah. but if people from lets say Sweden becomes fans because of Zetterberg, then they might lose interest once he hangs em up.

On the other hand maybe Tatar will become a superstar and attract people from his birthplace in the future, who knows. Should be most important to attract people from NA though, money wise?
Detroit has a solid NA fan-base, they have a solid international fan-base. I don't think they spend a lot of time thinking about jersey sales they have a department in charge of that. Their team construction is done to win and guess what that makes more fans. If they employed a bunch of purple people that won a bunch I think they would be happy with it.

It is interesting that both the Tigers and Wings did latch on to a particular country where Ilitch spends big money to get the best scouting and a big presence. In baseball it is Venezuela in hockey it has been Sweden for a while now.

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