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08-22-2013, 02:39 PM
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Canadiens1958
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Classic Hockey Newspaper Advertising

The sponsors in the fifties were aggressively promoting the NHL, Hockey Night in Canada and their product.

Season opening game used to be the NHL all Stars vs the SC Champions. October 4, 1958 featured the NHL All Stars playing the SC Champion Montreal Canadiens.

Molson ran the following ad featuring Gordie Howe and Jean Beliveau:

http://news.google.com/newspapers?id...=1919%2C840011

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