U.S.A. Reveals new Olympic Jerseys !!
View Single Post
08-28-2013, 08:01 AM
2 is better than one
Join Date: Feb 2002
Originally Posted by
Yeah, I very much doubt that USA Hockey had no say in the design. You don't sacrifice your brand to the whims of somebody else. Even if they put primary creative control in Nike's hands, USA Hockey would be constantly involved during the design process, and would retain full veto power. Like them or not (I'm a solid meh- not good, not anywhere near as bad as people here are saying), the responsibility falls on USA Hockey. Obviously there's significant nike influence, but USA Hockey has the final say on everything, because that's just how a designer/client relationship works.
Except this isn't USA Hockey's brand....The bottomline is you have the fashion industry designing hockey jerseys. The results are as expected: too busy, too "thoughtful", too edgy, and not "masculine" enough. Whatever. Backes will look just fine wearing one as he pile drives someone into the ice.
Last edited by Rabid Ranger: 08-28-2013 at
View Public Profile
Rabid Ranger's albums
Find More Posts by Rabid Ranger