Idea's for increasing our dismal STH numbers
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09-15-2013, 08:29 AM
Join Date: Jun 2006
Originally Posted by
Was just in Ottawa for a 4 day visit last week, walking around the downtown area the only reference to the Sens I saw was a flag hanging outside the Senate Tavern. I couldn't even find a place to buy Sens apparel downtown. My wife and I were both confused by the lack of anything Sens downtown. Should be a giant Sens store located right by the canal/market area.
Living a little bit West of downtown, this post really hits home. Yesterday afternoon was a pretty damn perfect one by September standards and I spent most of it on the streets of Westboro, Hintonburg, China Town, Centretown and then Elgin St. and I saw ZERO Sens marketing propaganda or info - AND TRAINING CAMP IS RAMPING UP!?!? How the **** do you explain this? As others have said in this thread, the Sens really dont have much of a presence within the core of this city. Not only is the core where tourists and visitors spend most of their time, but it's where people go out for dinner, drinks and good times. Also, Ottawa is going through a condo boom and urban intensification is a priority for City Hall. It just feels like the Sens are missing the boat DT. I know we're a small market Canadian team but that doesnt mean the Marketing Department has to put in a that type of effort. Come on. A little bit of pride, energy and ingenuity would go a long way. Instead we get the same old tired and lame TV and radio ads, slogans and marketing campaigns. Do those get anyone jacked up, energized or want to log on to Capital Tickets? Please. This franchise is turning the page on the Alfredsson era and has some pretty damn marketable players (and solid citizens) in the fold. I wanna see Spezza, Neil, Phillips, Karlsson, Methot, Cowen and Turris' faces/images pasted all over town - Ryan too once he's signed long term. Im talking on buses, bus shelters, billboards, bike racks and banners on buildings. Anyone remember that giant Alfredsson banner that hung from the Corel building during the Stanley Cup run? That banner was huge and Im not saying they need to be that massive, but that was pretty cool and Im sure got people amped up as they made their way to the rink. Some smaller ones strategically placed in the Byward Market, Centretown and Elgin St would be pretty cool. I love how the Citizen decorates their building with flags and banners during the Playoffs.
If anyone from the Sens is reading this, here you go.
Maybe get in touch with some of the local BIAs too? Maybe they have advertising opportunities AND you could sell them and their businesses Season Tickets?!?! Im really hoping they already do stuff like this though.
I also really hope they take advantage of the beat down the team laid on the Habs last Playoffs and do their part in ramping up the intensity on that rivalry. The Sens mauled the most storied franchise in the sport and OUR closest geographical rival.
After all that, I will however say that the Sens have done a pretty solid job on the social media side of things though.
Sometimes it just feels like the Sens rest on their laurels and assume that because it's hockey and we're Canadian, it will all just come together...
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