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12-07-2013, 07:12 PM
JLP's Avatar
Join Date: Aug 2005
Posts: 10,392
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Sorry if I **** some people off but in my observation fighting and violence are increasingly used in NHL branding down south, it's about marketing and business. Tonight's Rinaldo and Thornton incidents will garner all sorts of attention in markets where the NHL is desperately working to attract attention. Hockey as Extreme/Gladiator Sport.

Anyway I ****ing hate the way the NHL is evolving in this regard.

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