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Nike to Sell Bauer

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09-21-2007, 12:39 PM
  #1
WhipNash27
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Nike to Sell Bauer

http://www.tsn.ca/nhl/news_story/?ID=218852

Don't know if this good news or not, but I don't use bauer equipment (unless gloves count) anyway.

Quote:
For consumers, the news means little. Jones noted that it is “business as usual” at the company’s New Hampshire headquarters and that products will still be hitting the shelves on time. Even products still in development will get their scheduled release dates.

“They do want the brand to move forward,” Jones said of Nike Inc. “They are passionate about it; that was made very clear.”

Jones did not anticipate any layoffs or employee movements, as Nike’s sales offer stipulates the company remains largely as is.

NHLers with Nike Bauer endorsements – such as Jarome Iginla, Evgeni Malkin and Eric and Jordan Staal – will still be promoted.

“Our marketing team is still engaged,” Jones said. “This brand is not going away for a long time.”


Last edited by WhipNash27: 09-21-2007 at 12:46 PM.
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09-21-2007, 12:42 PM
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Backstrom #19
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So what does this mean, are there still gonna be Nike Bauer skates.

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09-21-2007, 12:45 PM
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For now, yes, although probably at some point they will be just Bauer again I assume. Although once Bauer is bought I would assume the new owner would change things a bit. If that's for better or worse, IDK.

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09-21-2007, 12:55 PM
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Quote:
Originally Posted by PruBlue25 View Post
For now, yes, although probably at some point they will be just Bauer again I assume. Although once Bauer is bought I would assume the new owner would change things a bit. If that's for better or worse, IDK.

Ok thanks.

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09-21-2007, 01:34 PM
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aside form their marketing- nike makes a pretty mediocre product- bauer; on its own is of higher quality.

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09-21-2007, 04:44 PM
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“We haven’t seen the big increases in the U.S. market that we expected back when the NHL expanded in the 1990s,” Pagotto noted. “Hockey’s not a real global sport.”
Poor word choice or is he just ignorant? I know it all comes down to profits and market share but there are few sports more global than hockey.

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09-21-2007, 05:19 PM
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Thank god for this. Nike is a terrible hockey manufacturer IMO. Bauer is better without them.

Quote:
So what does this mean, are there still gonna be Nike Bauer skates.
Proably along the same lines nike or bauer will keep makeing the same style. Proably nike because bauer still had the vapor series of equipment. True Bauer equipment was always better then the nike crap see Vapor XXXX vs. One90.

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09-21-2007, 08:41 PM
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what?

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Originally Posted by EmptyNetter View Post
Poor word choice or is he just ignorant? I know it all comes down to profits and market share but there are few sports more global than hockey.
Can't agree with that.

Hockey has a presence in about 0% of Africa, 0% of Australia, 1% of non-Russian Asia, and 0% of South America. There is some hockey in Russia (Asian), Russia (European), Europe, and North America.

Tennis - global sport
Soccer/Futbol - global sport
Hockey - not

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09-21-2007, 08:56 PM
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Good strategy IMO from a fundamentals POV, the branch really doesn't fit with the company and it's sale could pay off a good portion of their liabilities(not that they have that much to start with). Business wise, this is a good move.

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09-21-2007, 09:12 PM
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Originally Posted by FiveThreeEmptyNet View Post
0% of Australia
http://www.iha.org.au/ Ice Hockey Austrailia
http://www.hockey.org.au/ Hockey Australia
http://www.whockey.com/country/australia/ WOmen's Hockey Australia
http://www.icewa.com/ Western Australia Hockey
http://www.rollerhockeyaustralia.com/ Roller Hockey Australia

This barely counts as 1% but http://www.alhockey.com/ Asian League Ice Hockey with teams from China, Korea and Japan.

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09-21-2007, 10:11 PM
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And the World Series is so international

blah

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09-25-2007, 12:03 AM
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does this mean Nike is dropping it's IIHF jersey deal?

I am surprised that Nike is selling bauer especially since the profits were up.

I had no idea Easton was part of the Hockey Company with CCM, Koho, and rbk.

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10-01-2007, 12:21 AM
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Originally Posted by nyrmetros View Post

I had no idea Easton was part of the Hockey Company with CCM, Koho, and rbk.

They're not.

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10-01-2007, 04:21 PM
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Quote:
Originally Posted by FiveThreeEmptyNet View Post
Can't agree with that.

Hockey has a presence in about 0% of Africa, 0% of Australia, 1% of non-Russian Asia, and 0% of South America. There is some hockey in Russia (Asian), Russia (European), Europe, and North America.

Tennis - global sport
Soccer/Futbol - global sport
Hockey - not
If you can only name 2 sports more global than hockey then hockey's in the top 3.

I know what you mean -- it's a cold climate sport so it will never be feasible to be truly global, but there's a solid band in the northern hemisphere where hockey is quite popular. The sun never sets on the hockey empire.

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10-01-2007, 06:35 PM
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Originally Posted by Mr Mojorisin View Post
Thank god for this. Nike is a terrible hockey manufacturer IMO. Bauer is better without them.



Proably along the same lines nike or bauer will keep makeing the same style. Proably nike because bauer still had the vapor series of equipment. True Bauer equipment was always better then the nike crap see Vapor XXXX vs. One90.
I'm not sure which one you're calling "true Bauer", but the Supreme series (of which the One90 is the marquee) seemed the extension of the Bauer line to me. I've never skated in a XXXX, but the XX was overpriced, fragile crap. The XXX was more of the same. The One90 was awesome (but WAY too expensive).

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10-01-2007, 07:47 PM
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Well the guy from TPS hockey saying hockey is not a global sport should be fired. If he is owner, he should do some firings. If he/his staff isn't shrewd enough to take advantage of the large global market, one of the biggest in the world with Scandinavia, Eastern Europe, Russia, and parts of Asia, then it's just sad.

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Old
10-01-2007, 07:48 PM
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Quote:
Originally Posted by EmptyNetter View Post
If you can only name 2 sports more global than hockey then hockey's in the top 3.

I know what you mean -- it's a cold climate sport so it will never be feasible to be truly global, but there's a solid band in the northern hemisphere where hockey is quite popular. The sun never sets on the hockey empire.
Golf, but Hockey is definitely in the top 5 of sports, which isn't too shabby. Definitely global.

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10-03-2007, 12:08 AM
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They're not.
Tis what I read somewhere. Wasn't sure how true it was.

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Old
10-03-2007, 08:16 AM
  #19
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Quote:
Originally Posted by Mr Mojorisin View Post
Thank god for this. Nike is a terrible hockey manufacturer IMO. Bauer is better without them.



Proably along the same lines nike or bauer will keep makeing the same style. Proably nike because bauer still had the vapor series of equipment. True Bauer equipment was always better then the nike crap see Vapor XXXX vs. One90.
I don't agree with the notion that Nike has been bad for Bauer. I think it's quite the opposite.

FWIW, I bet you'll see more Vapor XXXX's in the NHL then One90's.

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Old
10-05-2007, 09:49 PM
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Originally Posted by nyrmetros View Post
Tis what I read somewhere. Wasn't sure how true it was.
Easton was bought by Riddell/Bell Sports last year.

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Old
10-05-2007, 10:08 PM
  #21
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Almost all my equipment is Nike Bauer.

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Old
10-06-2007, 12:15 AM
  #22
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Originally Posted by ModSquad View Post
Easton was bought by Riddell/Bell Sports last year.
And is Riddell/Bell Sports a private company?

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Old
10-06-2007, 09:52 PM
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And is Riddell/Bell Sports a private company?
Yes. They're known for helmets.

Easton/Bell will go public soon.

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