I don't think I like this idea at all. I've thought for a long time the the "goon" aspect of hockey detracts from its appeal to NEW fans, who see fighting as a gimmick. I'm not convinced fighting has a place in the NHL, but whatever its place, it's something the league should be downplaying in trying to build an image.
I think it is not really hockey related. Its basically a treet rawl on skate. hockey involes 2 goaltenders, 5 players on the ice for each team, 3 20 minute periods and a puck. Form what i understand this does not have any of them. I think it might be quite interested to hear about though as a fight fan.
I dont think people should over react with the this whill ahve a negative impact on hockey stuff because its more life wwf (or whatever you call it) then hockey. A lot of the guys look out of shape and are minor leaguers, even some from Europe.
I think it should be quite an interesting event, no matter what the outcome is.