Have any sample final exams been posted? My instructor hasn't put any they'd be nice to refer to
Or if anyone has anything for this course... passed notes, exams, whatever !
I took this course back in 2001
All you need to know is your 4 Ps : Price, promotion, product, place
and how small companies competes with bigger ones ( niche marketing, licensing, and all of that stuff ) the life cycle of a product, and the rest is common sense.