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pay attention bettman!

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06-11-2010, 11:30 AM
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pay attention bettman!

i was reading this article and the phrase "brand as family" immediately made me think of the flyers. http://www.overthinkingit.com/2010/0...-value-part-2/

when you combine this with the success of teh recent "history will be made" adds http://www.canada.com/history+making/3113684/story.html could we be seeing the switch to a more fan driven as opposed to star driven marketing scheme for the nhl?

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06-11-2010, 11:36 AM
Get well soon Kimmo
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The league is going to continue to promote Sid/Ovy and ignore everything else. It's shortsighted, stupid, and insulting to hockey fans. But they'll do it.

I love that the ratings for this Stanley Cup kicked the **** out of prior years - maybe that'll force the league to wake up to the fact that there are other players and other teams to consider.

But I doubt it.

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06-11-2010, 04:26 PM
Black Ice
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It's blindingly obvious that the league should promote more than just two stars. Obvious to everyone except the league, that is. Hopefully the playoff ratings will wake them up.

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