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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, NHL revenues, relocation and expansion.

Discover Card Forges Tie to the N.H.L.

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Old
11-06-2010, 02:19 PM
  #1
Fugu
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Discover Card Forges Tie to the N.H.L.

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Discover Card Forges Tie to the N.H.L.

By RICHARD SANDOMIR Just over two months ago, Discover Card acquired the naming rights to the Orange Bowl for four years and to the 2013 B.C.S. national championship game. On Monday, Discover will announce that it is the official credit card of the N.H.L. in the United States and the presenting sponsor of its 2011 All-Star Game in Raleigh, N.C.
Visa is the league’s credit card partner in Canada through this season.
The one-year Discover deal, which is worth $5 million, will also let cardholders redeem their cash rewards for discounts on N.H.L. merchandise. Also, one cardholder will be able to spend a day with the Stanley Cup. The way that person will be chosen has not been determined.
...
Discover’s investment includes a rights fee paid to the league, advertising time on games on NBC and Versus, and the value of putting its promotional plans into action. The deal is part of the $330 million in new sponsorships signed by the league since 2007.
http://slapshot.blogs.nytimes.com/20...h-l/?src=twrhp


Time to update Dolan's claim that local revenues account for 90% of NHL HRR. If you add up the national TV monies and sponsorships, the total should be $500-550m from centrally generated money (to be shared equally by all 30 teams).

Hat tip to Kukla's Korner.

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Old
11-06-2010, 03:37 PM
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One thing to point out: the article doesn't claim the $330m is per season. I'd guess many are multi-year deals.

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Old
11-06-2010, 09:10 PM
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Originally Posted by mouser View Post
One thing to point out: the article doesn't claim the $330m is per season. I'd guess many are multi-year deals.
Hmmm. Good point. That sounds more like it.

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11-06-2010, 09:14 PM
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Discover and the NHL have much in common. Most restaurants and venders don't accept or show either

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Old
11-06-2010, 10:45 PM
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Originally Posted by Monmouth View Post
Discover and the NHL have much in common. Most restaurants and venders don't accept or show either

Ouch.

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11-06-2010, 11:06 PM
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Remember the family guy episode where Peter Griffin insulted that guy trying to pay with a discover card?
I think it went "Yea buddy...like I'm going to take your fly by night card."

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Old
11-07-2010, 01:07 AM
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Originally Posted by Monmouth View Post
Discover and the NHL have much in common. Most restaurants and venders don't accept or show either
DAMN. We might need a lockout just to recover from that.

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Old
11-07-2010, 02:41 AM
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Wait, wait, wait...the Discover Card is still accepted in some places?

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Old
11-07-2010, 01:46 PM
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Quote:
Originally Posted by Monmouth View Post
Discover and the NHL have much in common. Most restaurants and venders don't accept or show either
Your facts seem stuck in 2001. I use Discover almost exclusively and haven't been told no in 2 or 3 years (at least in the US ... Canada and Europe is a different story).

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Old
11-09-2010, 07:00 AM
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http://www.sportbusiness.com/news/18...ancial-sponsor

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The North American hockey league, which signed deals worth over $330 million in the past three years, said its sponsorship revenues have already increased 30 per cent on last year.
...

The NHL’s official credit card and banking sponsors in Canada are Visa and Bank of Nova Scotia.
The league already saw a 66-per-cent rise in sponsorship and advertising revenues last year, when total turnover reached $2.8 billion.
http://nysportsjournalism.squarespac...pays-to-d.html
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Q&A: Why The NHL, Orange Bowl And 'Peggy' Found That It Pays To Discover
DateMonday, November 8, 2010 at 03:28AM

Discover Financial Services feels your pain, especially if you are a frustrated credit card customer whose cries for help are answered by a customer-service rep named Peggy who in reality is a foggy-headed, bearded man with a European accent. Discover also feels your joy if you are a sports fan. The firm recently replaced FedEx as title sponsor of the college football's Orange Bowl game, and has now become the official card of the National Hockey League in the U.S. and the first presenting sponsor of the league's All-Star Game in eight years. Jennifer Murillo, Discover's director of advertising, explains how and why the worlds of Peggy, sports fans and 50 million Discover card members are coming together.

By Barry Janoff, Executive Editor
(Posted Nov. 7, 210)
...
NYSportsJournalism: How did the deal with the NHL come about?
Jennifer Murillo: We were interested in speaking with them because we know our customers love hockey. We were looking for ways to connect with our customers around one of their core passions. We've been talking to the league for a while, but earlier this year we had a terrific media buy with NBC and Versus on their hockey broadcasts. So that was our first point of activation with the league. We were very pleased with that. So we had conversations with the NHL looking for ways to extend our time with hockey.

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