Poor Mike Gillis, what a distraction and what kind of topics can he really cover anyway?
Personally, I'd keep it to hockey anecdotes (that's what people want to hear), keep it positive and talk about stuff that's happened in the past and isn't relevant to anything current, or is a regurgitation of what he's already said. A good PR person will ensure nothing controversial gets out and will keep Gillis' involvement to a minimum.
Edit: already covered a lot today, if this is turning into an ask the GM thing, then its probably manageable on a weekly basis. And again, PR has to do have his back.
From the outset our plan was to make the playoffs then compete round by round with the objective of playing for the Cup.
I take that to mean the first year he planned to get 1st round, 2nd year = 2nd round 3rd year = 3rd round etc
What? No... He means each year their first objective is to make the playoffs, then the next objective is to win the first round, then the next objective is to win the second round, etc. with the final objective to win the cup finals.