Crosby is still the top draw in hockey. He reaffirmed his hockey-god status by scoring the Olympic golden goal and the IIHF had to apologize when it criticized Crosby for not playing in the 2010 worlds. Crosby, 23, has opinions, but expresses them in private to league officials.
#27 - Matt Cooke - Penguins Left Winger (last year's rank: not ranked)
It's not often a nondescript player can help produce a major rule change, but the vicious hit Cooke, 32, laid on Boston's Marc Savard helped trigger the head-shot rule. The GM's were considering a change, anway, but Cooke's blindside barrage cemented it. Good does come from bad.
#28 - David Morehouse - Penguins President (last year's rank: not ranked)
The Penguins president is quiet, but has the type of depth that impresses people. He served as John Kerry's travelling chief of staff when Kerry ran for the U.S. Presidency. Morehouse, 50, uses his political instincts at the board level and Bettman listens when Morehouse has the floor.
#41 - Ray Shero - Penguins GM (last year's rank: not ranked)
Shero, 48, has seen and experienced a lot in just fewer than fiver years as an NHL GM. It haleps when have a Stanely Cup, Sidney Crosby as a sounding board and a rich hockey background. In the near future, Shero will play a bigger role on the world stage with USA Hockey.