It's really more for new fans of small-market teams.
I agree. I think its pretty stupid, but it is not going to make me any less of a fan of the flames or the nhl.
It may bring in younger fans that find that type of thing interesting, so as it may not be for you or me, it might create more fans somewhere. This i endorse because i want to see some out of market teams on tv. Stupid nfl and there incredible ability to sell their game to everyone. Bitterness