Conversely, I hate how the IOC forces Olympic hosts to alter the name of buildings if their corporate sponsors aren't Olympic sponsors. I remember during the 2002 Winter Olympics in Salt Lake City, Sports Illustrated commented on the amount of people looking for the Salt Lake Ice Center (I believe was the generic name) while standing under a sign that read Delta Center -->.
UEFA does the same. During the Champions League, Arsenal's stadium can't be called 'Emirates Stadium', and they refer to it as 'Arsenal Stadium', which is actually the official name for its predecesor that was better known as Highbury.
The bank was founded in Halifax, has its legal headquarters in Montreal, and operational headquarters in Toronto. Does it really matter where the trademark was originally registered?
And its US branch was HQ'ed in Raleigh until recently.
The location of the trademark and the location of its founding are equally irrelevant. This wasn't a Canadian business sponsoring an American rink so they could get their name on TSN. This was a Raleigh-based business sponsoring the major local arena, no different than if Honda sponsored the new arena in Markham as they already do the Pond in Anaheim.
There are only so many NHL rinks to sponsor in Canada.
Chances are, with hockey on TV every night of the week in any given city in Canada, Canadians are bound to see something live from the RBC Centre or TD Garden enough to warrant a Canadian company sponsoring an American rink.
Its also probably wayyyy cheaper to sponsor a hockey rink in North Carolina than in any Canadian NHL city.
And you'd be wrong. Beyond what Tarheelhockey pointed out (that RBC is a local presence in NC and probably isn't just looking to get their name on TSN), the amount RBC paid for naming rights is actually greater than other naming rights deals out there:
Air Canada Center - (1999, $30 million over 20 years - $1.5 million/yr)
RBC Center - (2002, $80 million over 20 years - $4 million/yr)
Bell Centre - (2002, $64 million over 20 years - $3.2 million/yr)
Scotiabank Place - (2006, $20 million over 15 years - $1.3 million/yr)
According to CBC:
Canadian naming rights deals have been more modest, but are still substantial. Financial details are often sketchy.
Even if the naming rights figures for ACC, Bell Centre, and Scotiabank Place are in Canadian dollars, that actually lessens their value given the exchange rates at the time. So no, it's not wayyyy cheaper to sponsor a hockey rink in North Carolina.
Last edited by garnetpalmetto: 12-19-2011 at 02:12 PM.