LaLa, thanks for that. It puts in perspective that things are not as simple as some would have you believe. Building a customer base is difficult and multi-variable. While we all may have our opinions, it is sometimes quite revealing to look at things with other metrics.
BTW, what statistics program did you use? SAS? Mstat?
(not that I'm in any way anything other than a stats neophyte, just curious)
Excel. It sucks, but this wasn't too serious an analysis.
Shazam is the program you want for serious stats.
An obvious stat is the team the Sabres are playing: Toronto always sells out, for example.