The word 'reduce' is very vague. I'm sure it will feel different compared to other sticks, but describing how a stick feels has always been vague. I have no idea what other construction aspects the RBZ will have, at the moment, that is all that they have released.
I have been pretty loyal to Taylormade for the last 10 years but I dont see how their expertise would transfer over to hockey.
Supposedly they developed a new type of blade where energy is stored in the face of the blade and then transferred back to the puck to add force to the shot. I'm skeptical, because unlike a golf club where the ball comes off a point on the face, the puck often travels the length of the blade on a shot.
I get the feeling that they are just using the name to try and increase sales. The market share that Taylormade carries in the golf industry is insane. Why not try to carry it over to the hockey market.