That's easy...by failing to score a single point in 28 of 82 games and by registering 1 shot or less on goal in 18 games.
Maybe you're young and don't have a true grasp on the enigma known as Alexie Kovalev.
This is a guy that could of easily had 100+ points a season every single season if he ever showed up for more than 3/4 - 2/3 of them.
He was a guy that could make anyone look stupid at any given time only IF he felt like it.
Put Cole's drive in Kovalev's body and you would of been looking at a perennial Art Ross winner.
Jason spezza this year has 83 points, no points in 29 games.
James neal this year has 81 points, no points in 27 games.
Claude Giroux 92 points this year, no points in 26 games.
I'm too tired to do the others, ill let you do it.