New Leafs ownership Bell/Rogers are media moguls in the industry and therefore the media coverage is expected to increase and intensify as a result in the future due to ownership change.
There is already, as we're seeing now an ever increasing love/hate, toxic relation brewing between Burke and media outlets, calling him out publicly for what he says and doesn't do, or his lack of accomplishments and Leaf struggles.
2012-13 is "Playoffs or Burke" in Toronto for MLSE, as they will not be able to subdue the avalanche of negative publicity that will rain down on them with another of season of failure in Toronto.
Without success in the near future, it will not be another apology that will be issued or required by MLSE, but rather something far more assertive, decisive and definitive.
The apology was only a PR-written courtesy. Nothing more.
Anybody in entertainment and media knows that any publicity is good publicity.
If the media fall into an "avalance of negative publicity", all that will happen is that their ratings will go up while Brian Burke continues to be the scape goat for the entire TML organization.