Really, the Kings or the Coyotes winning the Cup will be a significantly huge deal for those franchises, no doubt about it. And big stories on top of that... The Coyotes a franchise never winning a Playoff Round until this Season and a team in the news almost relocated now for two years. The Kings, a first time amazing 8th place team to win the Cup, 14th in the League overall, and never having won the Cup in their 44 year history in the League.
I called Rangers vs Kings at the beginning of the year (largely due to the fact that after the Oilers they are my two favorite teams and I thought two huge markets would be cool) and I correctly called the finals in 08, 09, and 10. So, I have a chance at doing absolutely nothing of worth.
Rangers have 3 of their 4 cups before World War II ended and there was what, six teams in the league? I'd say it'd be pretty special to that franchise, it would establish them a bit more as a succesful franchise in more modern times.