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Coyotes could find new fans in Latino community

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Old
06-07-2012, 12:08 PM
  #1
Naurutger
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Coyotes could find new fans in Latino community

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PHOENIX -- The Phoenix Coyotes' recent run through the Stanley Cup playoffs brought much-needed positive attention to the team in the Valley.

But many believe that if the team stays in Glendale, it must draw more fans from the Valley's large Hispanic community in order to grow and survive.
http://ktar.com/22/1551583/Coyotes-c...tino-community

Could have thrown it in the ownership stuff but its really a separate topic in cultivating new fans.

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06-07-2012, 12:51 PM
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remember when we were to acquire Gomez? Hispanics love Basketball and there really arn't many players of Hispanic decent on the Lakers. Radio in esp would go a long wap

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06-07-2012, 12:57 PM
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Get some of the Hispanic kids playing youth hockey. Offer free skating lessons, free equipment, etc. to get them started, and have Torres front and center with the effort. That will develop a base of Hispanic hockey fans for sure, but it takes time.

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06-07-2012, 01:04 PM
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Originally Posted by ScottsdaleYote View Post
Get some of the Hispanic kids playing youth hockey. Offer free skating lessons, free equipment, etc. to get them started, and have Torres front and center with the effort. That will develop a base of Hispanic hockey fans for sure, but it takes time.
Make sure they have helmets.

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06-07-2012, 01:11 PM
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Originally Posted by ScottsdaleYote View Post
Get some of the Hispanic kids playing youth hockey. Offer free skating lessons, free equipment, etc. to get them started, and have Torres front and center with the effort. That will develop a base of Hispanic hockey fans for sure, but it takes time.
You're joking, I hope. The hispanic middle class down here is growing by leaps and bounds, and has a penchant for being part of the larger culture while still maintaining the hispanic cultures of the parents and grandparents. They don't need Torres, who has a less than stellar reputation as a hockey player, to be the "Hispanic Face" or Spanish speaking embassador for the team.

Doing an outreach is wonderful. Playing to stereotypes is not.

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06-07-2012, 01:12 PM
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I have a Hispanic friend I went to game 2 against Nashville. He is officially hooked. He lives with me now and all he ever play is NHL 12
I have to use a different team so he can play as the yotes. Love it

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06-07-2012, 01:32 PM
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All my hispanic friends hate hockey and want no part of it. It sucks.

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06-07-2012, 01:57 PM
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Originally Posted by Scottrocks58 View Post
You're joking, I hope. The hispanic middle class down here is growing by leaps and bounds, and has a penchant for being part of the larger culture while still maintaining the hispanic cultures of the parents and grandparents. They don't need Torres, who has a less than stellar reputation as a hockey player, to be the "Hispanic Face" or Spanish speaking embassador for the team.

Doing an outreach is wonderful. Playing to stereotypes is not.
Playing to stereotypes? Just because he said to have Torres lead the outreach?

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06-07-2012, 02:21 PM
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Playing to stereotypes? Just because he said to have Torres lead the outreach?
Stereotypes - placing a guy with a Spanish surname to court Hispanics.

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06-07-2012, 02:34 PM
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Originally Posted by Scottrocks58 View Post
Stereotypes - placing a guy with a Spanish surname to court Hispanics.
Which stereotype is that, other than the mountains of psychological evidence that says humans prefer what's familiar?

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06-07-2012, 02:38 PM
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I should add that Torres doesn't just have a "Spanish surname." His dad is Mexican and his mom grew up in Peru.

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06-07-2012, 03:39 PM
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I think it would be great if the Coyotes ciuld get a huge Latin following. I hope it happens in Los Angeles, too. It'd be a great thing for the sport to have more Hispanic kids playing hockey. I'd love to see a bunch of Mexican kids from Phoenix and los angeles going in the NHL draft. That would be so awesome. The more regional and ethnic diversity in amateur hockey the better. How cool would it to see division one college teams in the western united states upsetting programs in new England, Minnesota and wisconsin? I don't really care if they are black, white, Asian or hispanic, but it'd be cool if there were more diversity. More Asian kids from BC, Seattle(when they get a team), San Jose, and LA would be awesome. More Emerson Etems from Los Angeles would be great. More Raymond Macias stories. Jason Zucker, too. I'd just like to see amateur hockey progress so the best kids in Washington, Oregon, California, Arizona, Nevada, Utah, and Colorado didn't mostly end up in the WHL, the US program in michigan, or some D1 school up north or out east. Home grown talent being able to stay home would he awesome.

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06-07-2012, 04:04 PM
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Originally Posted by PhoPhan View Post
I should add that Torres doesn't just have a "Spanish surname." His dad is Mexican and his mom grew up in Peru.
The whole thing sounds vaguely patronizing to me. I'm not a Latino, but if I were, I might resent the implication that I may become interested in hockey if a player with a Latin surname were to explain it to me.

Although, Torres does have the makings of a folk hero. Brought up on charges of debatable merit, assessed a penalty that far exceeds those given to his (preponderantly white) peers, subject now to a needlessly protracted appeals process that likely will not reach a favorable conclusion in any event... one suspects the Latin community here can relate.

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06-07-2012, 04:09 PM
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The whole thing sounds vaguely patronizing to me. I'm not a Latino, but if I were, I might resent the implication that I may become interested in hockey if a player with a Latin surname were to explain it to me.
It would be one thing if they came out and just said "Like us because we have a guy named Torres here." But I'd think there's a tactful way to present him as sort of an identifiable face for Hispanic fans to rally around. I'm not Hispanic and will defer to pretty much any Arizonan on the ins and outs of the culture, but speaking more generally, most people find it easier to identify with members of their own community than with outsiders. How much Raffi Torres is a part of that community, aside from his hereditary ties, is beyond me.

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06-07-2012, 04:30 PM
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Originally Posted by PhoPhan View Post
It would be one thing if they came out and just said "Like us because we have a guy named Torres here." But I'd think there's a tactful way to present him as sort of an identifiable face for Hispanic fans to rally around. I'm not Hispanic and will defer to pretty much any Arizonan on the ins and outs of the culture, but speaking more generally, most people find it easier to identify with members of their own community than with outsiders. How much Raffi Torres is a part of that community, aside from his hereditary ties, is beyond me.
I definitely see what you're saying, and I see the logic to it, and of course you're right in the sense that, at the end of the day, like attracts like; we relate most to what is most familiar. I just feel like there's a line between "mutually beneficial community outreach," which is what you're suggesting, and "ineffective and somewhat patronizing ad campaign," which is what I fear would be the result if the task fell to the wrong people.

And let's stop beating about the bush, shall we? I know this topic is difficult for us to discuss, and I realize that it may be considered impolitic even to state the basic fact of the matter, but I don't see how we can proceed any further without facing reality.

Raffi Torres is a ginger.

Now, before you go off on me for saying it, I want to make it clear that I am not a bigot. My sister is living with one of them right now. Has been dating him for years. Good "laddie," as they say, provided you keep him away from the whiskey; you know how they get when they've had a "wee nip" of the ol' aqua vitae. And I happen to think freckles are very attractive on a woman. (Now that should not be taken the wrong way, either; I do not have several gigs of ginger porn on my hard drive, so don't embarrass yourself by accusing me of anything of the kind.)

But we must recognize that the biggest challenge to the sort of outreach proposed here is the frank skepticism that is sure to greet any program in which Torres plays a significant role. I just don't think people will buy it.

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06-07-2012, 04:36 PM
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I wouldn't find it patronizing at all. People like to relate. Why do you think we are all here? We're Coyotes fans and this is a community for Coyotes fans. I've got an insulin pump, and recently watched a story about how Jared Knight and Max Domi both have insulin pumps. I now like both players a little bit more because I can relate to them in some small way. I saw an interview with Emerson Etem in his draft year where he stated that Bad Religion is his favorite band. From that day on I liked him a little more because I also really like Bad Religion. I cheer for Luke Moffatt at Michigan because he's from Arizona and so am I. I can identify with him in some small way.

People look for shared interests and common experiences in other people. It's how we choose and maintain friendships. It's also one of the many ways in which we are marketed to. The Suns have been pandering to the latino population for years, and I don't think anybody finds it insulting or offensive. It's just a good idea. I'd love to have more fans of the Coyotes. I'd love to have more white fans, mexican fans, black fans, you name it. If they identify with different players on the team than I do or choose a favorite player based on a different set of criteria than I do, so be it. I won't begrudge anyone for it. I think we all do it ourselves. Short guys like short players. White guys like white boxers. Asian kids like Asian basketball players. Latin kids like latin baseball players. There is nothing wrong with this.

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06-07-2012, 05:31 PM
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I was going to hold off on commenting on this topic but MP's reply really doesn't sit well with me. Pointing out that Torres is a ginger has nothing to do with this topic. MP, myself being Hispanic and having ginger Hispanics in my family I can tell you with full confidence that Hispanics aren't just dark skin, dark eyes and dark hair or whatever you may believe is the stereotypical look for Hispanics.

Theres an easy way to go about this without stepping on toes or patronizing as some people said. Just offering the Coyotes as another franchise that is willing to go the extra mile and offer up an option for spanish speaking fans/interested parties to better follow the game or get familiar with it will do wonders. Torres is ideally the man to head this and even more so his father. His father being an immigrant, raising children on low income and now having one of his sons playing in the NHL will strike a cord, not only in the Hispanic community but for middle class families all around.

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06-07-2012, 05:35 PM
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Originally Posted by helvete View Post
I was going to hold off on commenting on this topic but MP's reply really doesn't sit well with me. Pointing out that Torres is a ginger has nothing to do with this topic. MP, myself being Hispanic and having ginger Hispanics in my family I can tell you with full confidence that Hispanics aren't just dark skin, dark eyes and dark hair or whatever you may believe is the stereotypical look for Hispanics.

Theres an easy way to go about this without stepping on toes or patronizing as some people said. Just offering the Coyotes as another franchise that is willing to go the extra mile and offer up an option for spanish speaking fans/interested parties to better follow the game or get familiar with it will do wonders. Torres is ideally the man to head this and even more so his father. His father being an immigrant, raising children on low income and now having one of his sons playing in the NHL will strike a cord, not only in the Hispanic community but for middle class families all around.
I agree with almost everything that you wrote. Torres, however, is one elbow away from a lifetime ban from the league. Spanish speaking broadcasts and outreach by Spanish speaking employes would work wonders. Torres, not because he is ginger, but because he is a liability to the team, should not get involved with team efforts in the community.

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06-07-2012, 05:41 PM
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Originally Posted by helvete View Post
I was going to hold off on commenting on this topic but MP's reply really doesn't sit well with me. Pointing out that Torres is a ginger has nothing to do with this topic. MP, myself being Hispanic and having ginger Hispanics in my family I can tell you with full confidence that Hispanics aren't just dark skin, dark eyes and dark hair or whatever you may believe is the stereotypical look for Hispanics.

Theres an easy way to go about this without stepping on toes or patronizing as some people said. Just offering the Coyotes as another franchise that is willing to go the extra mile and offer up an option for spanish speaking fans/interested parties to better follow the game or get familiar with it will do wonders. Torres is ideally the man to head this and even more so his father. His father being an immigrant, raising children on low income and now having one of his sons playing in the NHL will strike a cord, not only in the Hispanic community but for middle class families all around.
He was trying to be funny.

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06-07-2012, 06:52 PM
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Will there be a "Los Coyotes" 3rd jersey?

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06-07-2012, 07:19 PM
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MP's comment didn't come off funny, but I guess it was lost in type.

I can see the concerns of having Torres in that spot. I looked around and found that the Cardinals are the only franchise that has an Hispanic (former) player having anything to do with the broadcast, so I guess its just a matter of cracking that market, not necessarily needing someone to relate to.

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06-07-2012, 07:31 PM
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Will there be a "Los Coyotes" 3rd jersey?
Given the way the term "coyotes" is used sometimes in these parts I wouldn't think it'd be wise.

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06-07-2012, 07:40 PM
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The latino community (as I know it) also takes a lot of pride in those that are successful or display a characteristic they admire. I am not saying they unique in this but that is the impression Ive had.

As also commented before relating to someone (for a lot of people) makes it more compelling to follow someone whether it be because of geographic, cultural or the same music tastes.

I follow the Coyotes because Im from Arizona and Id be interested in following a sports figure of Yakima heritage. Etc.

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06-07-2012, 08:07 PM
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Given the way the term "coyotes" is used sometimes in these parts I wouldn't think it'd be wise.
Agreed.

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06-07-2012, 08:19 PM
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I've been a teacher at a school that is 90% Hispanic for 17 years.

This past year, I took a group of students to a game. Before we went to the game, I did a little "hockey 101" presentation so they would know the rules. I also included a little bit on "players to watch for" so they would know who the big names were.

They were VERY interested in the enforcers of the team - they wanted to know who was most likely to get in a fight. I told them 12, 24, 37. The fact that Torres had a Mexican/Peruvian background interested them quite a bit. They were really upset when he was suspended - and when the hit happened, I started getting messages from my students saying "what did Torres do?" and "what happened? Torres is all over my twitter feed!" They really did like Torres - even though some see him as dirty and horrible and a bad face for the team, that's not a view held by many of my students. They thought the hit was pretty bad@ss, and they love the Raffi mask that I brought in to class! We made up a story in French about him and how he runs into and smashes people, it was such a hoot.

After that game and presentation, most of the class was into it. Only 7 kids went to the game with me - but the whole class was interested in the team. Some of them started watching the games at home, many of them would come to class the next day and ask questions about what they had seen. Sometimes they would come in and tell me about their favorite parts of the game.

They LOVED it. And I had several kids who would love to try playing hockey, but unfortunately they've never skated before - or maybe only a couple of times. The closest rink to the school is a ways away, and without parents to take them, it's unlikely they'll get a chance to try.

One of my students in a different class has had access to free tickets all year long - her brother works for the team. But her family is more into soccer, so she never went. Until she did go, kind of late in the season - first round vs. Chicago. After that, she started watching the games as well and told her brother that she wanted tickets to more games.

There is a huge, huge untapped market. It has the macho thing going for it - the whole fighting/enforcer thing really lends itself to this. It has the teamwork thing going for it. And really, it's similar to soccer as far as the basics of the game go, only much faster. It's not hard to pick up at all if you're already familiar with soccer.

I do think that if the team made a concerted effort to attract more Hispanics to the games, that could be a very substantial chunk of tickets sold. While soccer is great, there isn't a lot of live high-level soccer played in AZ. Hockey could easily become the second sport for many of these fans who like the live experience but don't get to have it all that often.

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