I understand not liking his personality, but as a fighter? In a time where guys like GSP and Anderson fight once a year it's refreshing to have a champion who stays active and puts on exciting fights.
If someone doesn't enjoy watching Jon Jones fight I actually wonder why they are even watching the sport. Exciting, fights often, and is at the highest level. Cheer for him or cheer against him, but either way he's a cant-miss guy.