Wasn't it "we're not SHOPPING Luke Schenn" which is completely different. In fact, I'm sure Burke said on several occasions that he can assure Luke that he wouldn't be traded but that he wasn't trying to.
I feel that I should mention as well that McCabe was the big prospect that was used to get both Sedins at the draft. He had a lot of promise early on in his career and did pretty well too. Just, as someone said, started to fall off.
“All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
― Sun Tzu