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NHL Marketing failure? "Melting Logo" t-shirts

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Old
07-11-2012, 04:16 PM
  #26
Ceremony
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I have a question: Why? Why would you make something like this? If you want to do somethingy vaguely arty with the logo then fine, but this just looks like the thing printing the logos broke halfway through the manufacturing process.

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07-11-2012, 04:23 PM
  #27
Cornwall OHL
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Maybe the NHL thinks a lot of people with disposable incomes are on Bath Salts...

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07-11-2012, 04:30 PM
  #28
Dellstrom
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Wow, I'm going to buy all of them and burn them so no one else has to wear these...things.

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07-11-2012, 04:36 PM
  #29
kirby11
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$25 for those ugly shirts...good idea, NHL my question: how did no one shoot this awful design down?

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07-11-2012, 06:14 PM
  #30
canuckster19
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I wonder how much they paid for those things to be designed, the Canucks shelled a million dollars out to angle the stick in rink, change burgundy to green and put Vancouver above the Orca, anyone with a PC could have pulled off that in an hour in photoshop.

If that's what a million dollars gets you than this must have cost the NHL a small fortune.

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07-11-2012, 06:33 PM
  #31
Timmy
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Maj. Toht has ordered a truckload of them.

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07-11-2012, 06:36 PM
  #32
pacerhimself
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Is everyone just avoiding the obvious attempt to design a shirt which has a bleeding logo? Like the wearer 'bleeds' Flyers?

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07-11-2012, 06:49 PM
  #33
David_99
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Originally Posted by pacerhimself View Post
Is everyone just avoiding the obvious attempt to design a shirt which has a bleeding logo? Like the wearer 'bleeds' Flyers?
That looks nothing like blood. More like someone was hired to design a new line of NHL gear just after discovering the smudge tool in Photoshop. Seriously, the Blackhawks have arguably the best logo in all of hockey/sports. Now look and that shirt without laughing.

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07-11-2012, 07:46 PM
  #34
sparkychewbarky
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They look like my car on Hallowe'en night.

Rather than distorting the logo, they could have just bled-dripped-splattered
the wide, contrasting key line around the logo.

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Old
07-11-2012, 08:13 PM
  #35
No Fun Shogun
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Quote:
Originally Posted by David_99 View Post
I could see this working if a team had changed their logo during their history and it's the old one melting, revealing the current one underneath. That might be cool if done right.
.... now that's not a half bad idea....

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07-11-2012, 11:56 PM
  #36
Horse
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The Canucks one looks ok, but I don't like it enough to buy it.

The Hawks one...I can't stop laughing.....

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07-12-2012, 12:10 AM
  #37
tarheelhockey
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This looks awesome:



This looks stupid:



This makes me uncomfortable and even a little angry:


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07-12-2012, 10:27 AM
  #38
Ceremony
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The thing with the Oilers one... it's already "melting," as it were. Why add to it?

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Old
07-12-2012, 12:08 PM
  #39
gifted88
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Looks like the company who made them screwed up...and the NHL is running with it...lol

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07-12-2012, 12:12 PM
  #40
datsykiandeke
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Not a fan...of any of them!

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07-12-2012, 12:12 PM
  #41
headsigh
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They should call this clothing line the Bath Salts Series.

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Old
07-12-2012, 01:27 PM
  #42
tarheelhockey
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Quote:
Originally Posted by Ceremony View Post
The thing with the Oilers one... it's already "melting," as it were. Why add to it?
That's why I feel like it kinda works... the smear effect actually matches the existing logo.

Most of the others look like an attempt to deface the logo, not enhance it.

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07-12-2012, 02:36 PM
  #43
Crease
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Does anyone use focus groups anymore?

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07-12-2012, 03:02 PM
  #44
saskganesh
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Does anyone use focus groups anymore?
Maybe they used a group of 14 year old paintball players.

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07-12-2012, 05:10 PM
  #45
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Sorry you squares can't wear them golfing but I think they look alright.

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Old
07-12-2012, 10:34 PM
  #46
Hynh
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The Oilers have the best. It could have been better if they melted more of the logo though.

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Old
07-13-2012, 12:57 AM
  #47
The Stovepipe Cup
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The entire retail section of the NHL is a colossal failure. Has been for years, the stuff is completely amateur. I'm surprised no one has been fired over it. They clearly have no idea what they are doing with their retail operations.

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07-13-2012, 01:02 AM
  #48
Taro Tsujimoto
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There's no Sabres one, so therefore I have no complaints.

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Old
07-13-2012, 01:15 AM
  #49
FlashyG
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Quote:
Originally Posted by No Fun Shogun View Post
*enters topic*

Oh c'mon, they can't be all that....



WTF is that ****?!?! Kill it with fire!
They look like they were made by a narcoleptic who had his photoshop smudge tool selected.

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Old
07-13-2012, 01:27 AM
  #50
VanIslander
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Originally Posted by LadyStanley View Post
Unless you're an anti-fan of a team, why would you buy one?
EXACTLY! I hate the Red Wings with a passion, and am drawn to that melting logo like a moth to a flame. It's like the death of Detroit. Gawd, I want it! Maybe worn with ripped jeans. Yeah, cool. Die Wings die! (Maybe I can get a Wings killer's name put on the back, like Deader, Deadmarsh.


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