There is and you make a fair point. However, it is a step towards plastering the jersey with even more ads. If the NHL show some discipline it could stop at one discrete ad, but once revenue starts coming from that, I fear they will be tempted to take another step.
Thankfully the big soccer leagues in Europe have stopped at one ad on jerseys for decades now. But then again, who needs more when Chevy pays Man Utd. 80 million $ per year for that one ad?
If ads keep the league alive, who cares. Its Rangers hockey either way. Will a DKNY or Chase ad on a jersey prevent Nash from scoring a goal? If not, then what ever.
So many teams around the league are in debt. If getting an extra few million to put a Coors Light logo on a jersey gives a team enough funds to acquire good players to have a competitive team, why not?
What if having a Chase logo is the difference between being able to keep all the core players because the salary cap was high enough to do so?
I am a purist and appreciate nostalgia. History and integrity of the sport. But times change. The world economy is crap. If this niche league can find ways to remain competitive, without effecting the actual game its self, then what's the problem.
I don't believe the league would allow its self to get out of hand by covering the entire uniforms with ads.
There won't be ads in the attack zones on the ice, because that's where the vast majority of critical plays happen and the puck won't be allowed to get lost on the ice because of ads.
Im not thrilled with it. But if it helps keep the league healthy, then OK. In moderation.
for those of you saying one or two small ads doesn't look bad, sure.
3 years later.. 3 small ads doesn't look too bad, so OK
5 years later.. the jerseys are plastered with ads.
If they start putting ads on jerseys, there will be more and more once teams get a taste of the money.
For the ad that chevy pays 80 million a year for, I don't think the team has the option of selling more ad space. Chevy probably is paying that money on the condition of exclusivity.
As far as tradition goes... welcome to corporate america.
I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.
I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.
Um, yeah, why is the MSG logo the main logo? Shouldn't the rangers logo be the big one then the MSG one the small one?
I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.
While I agree with you, there is really no use in getting bothered by it because it is inevitable anyway.
As long as they keep it to one, main sponsor like in soccer I guess it won't be too bad. The Euro hockey jerseys are awful because of too many ads. That would suck.
Well if I have to start stocking up on blank jerseys now to customize later I'll thank all the jersey purists in advance to not give me a hard time when "(future player) never wore that Reebok Edge!"
Manchester United signs record shirt sponsorship deal
by: James Ducker
From: The Times
July 31, 2012 10:13AM
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MANCHESTER United has announced the biggest shirt sponsorship deal in football history as the Glazer family stepped up its plans to float the club on the New York Stock Exchange.
United's seven-year deal with Chevrolet, the American-based car giant, will take effect from the start of the 2014-15 season once its existing arrangement with Aon ends, and is understood to be worth up to £210 million ($315 million).
Still.. that's ridiculous. The focus isn't on the team, but the sponsor. At that point they might as well change the name of the team to The Chevrolet Blazers or something.
Its about revenue. And half the league is in debt.
If it gives those teams an extra several million per ad, who cares.
Will fans of the Coyotes care about a couple ads on their jerseys if they get to keep their team?
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.
I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.
I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.
That's kind of the point of doing this to begin with.
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.
I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.
for those of you saying one or two small ads doesn't look bad, sure.
3 years later.. 3 small ads doesn't look too bad, so OK
5 years later.. the jerseys are plastered with ads.
If they start putting ads on jerseys, there will be more and more once teams get a taste of the money.
For the ad that chevy pays 80 million a year for, I don't think the team has the option of selling more ad space. Chevy probably is paying that money on the condition of exclusivity.
As far as tradition goes... welcome to corporate america.
That's not what happened in soccer. The for best leagues (England, Spain, Germany and Italy) plus the Champions League only allow that one ad. Granted it's a big ad, but still, the leagues withstood the temptation of adding more ads for more than 30 years. I see no reason why the NHL couldn't do the same.
