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Teams to start putting ads on jerseys?

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Old
08-07-2012, 01:06 PM
  #51
jniklast
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Originally Posted by Dubkov21 View Post
There is and you make a fair point. However, it is a step towards plastering the jersey with even more ads. If the NHL show some discipline it could stop at one discrete ad, but once revenue starts coming from that, I fear they will be tempted to take another step.
Thankfully the big soccer leagues in Europe have stopped at one ad on jerseys for decades now. But then again, who needs more when Chevy pays Man Utd. 80 million $ per year for that one ad?


Last edited by jniklast: 08-07-2012 at 01:20 PM.
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08-07-2012, 05:03 PM
  #52
Cliffy1814
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It's already on the jerseys in Hartford. No more than two years from NHL IMO. I would not be shocked if that is covered in the new CBA.


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08-07-2012, 05:17 PM
  #53
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If ads keep the league alive, who cares. Its Rangers hockey either way. Will a DKNY or Chase ad on a jersey prevent Nash from scoring a goal? If not, then what ever.

So many teams around the league are in debt. If getting an extra few million to put a Coors Light logo on a jersey gives a team enough funds to acquire good players to have a competitive team, why not?

What if having a Chase logo is the difference between being able to keep all the core players because the salary cap was high enough to do so?

I am a purist and appreciate nostalgia. History and integrity of the sport. But times change. The world economy is crap. If this niche league can find ways to remain competitive, without effecting the actual game its self, then what's the problem.

I don't believe the league would allow its self to get out of hand by covering the entire uniforms with ads.

There won't be ads in the attack zones on the ice, because that's where the vast majority of critical plays happen and the puck won't be allowed to get lost on the ice because of ads.

Im not thrilled with it. But if it helps keep the league healthy, then OK. In moderation.

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08-07-2012, 05:37 PM
  #54
ThisYearsModel
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There are enough ads already. They do not need them on the players jerseys. The boards are alresady a mess.

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08-07-2012, 05:40 PM
  #55
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Originally Posted by ThisYearsModel View Post
There are enough ads already. They do not need them on the players jerseys. The boards are alresady a mess.
Apparently they may need more ads.

Its about revenue. And half the league is in debt.

If it gives those teams an extra several million per ad, who cares.

Will fans of the Coyotes care about a couple ads on their jerseys if they get to keep their team?

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08-07-2012, 05:42 PM
  #56
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Originally Posted by SupersonicMonkey View Post
Apparently they may need more ads.

Its about revenue. And half the league is in debt.

If it gives those teams an extra several million per ad, who cares.

Will fans of the Coyotes care about a couple ads on their jerseys if they get to keep their team?
If the Rangers put ads on the Blueshirt, I nominate Stiff Records.

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08-07-2012, 06:34 PM
  #57
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for those of you saying one or two small ads doesn't look bad, sure.

3 years later.. 3 small ads doesn't look too bad, so OK

5 years later.. the jerseys are plastered with ads.

If they start putting ads on jerseys, there will be more and more once teams get a taste of the money.

For the ad that chevy pays 80 million a year for, I don't think the team has the option of selling more ad space. Chevy probably is paying that money on the condition of exclusivity.

As far as tradition goes... welcome to corporate america.

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08-07-2012, 06:42 PM
  #58
Ruotsalainen29
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This thread reminded me of these concepts, which were pretty cool.

http://sports.yahoo.com/nhl/blog/puc...rn=nhl,wp10660



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08-07-2012, 07:01 PM
  #59
Grumpy Humphrey
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I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.

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08-07-2012, 07:09 PM
  #60
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Originally Posted by Billionaire Bot View Post
I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.
Um, yeah, why is the MSG logo the main logo? Shouldn't the rangers logo be the big one then the MSG one the small one?

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08-07-2012, 07:19 PM
  #61
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Originally Posted by Hockey Team View Post
Um, yeah, why is the MSG logo the main logo? Shouldn't the rangers logo be the big one then the MSG one the small one?
Because it is patterned after real soccer jerseys.


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08-07-2012, 07:20 PM
  #62
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Quote:
Originally Posted by Billionaire Bot View Post
I hate those. I'm a Rangers fan, not an MSG fan...and if I want a jersey I shouldn't have to be a walking ad for something which isn't the thing I care about.
While I agree with you, there is really no use in getting bothered by it because it is inevitable anyway.

As long as they keep it to one, main sponsor like in soccer I guess it won't be too bad. The Euro hockey jerseys are awful because of too many ads. That would suck.

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08-07-2012, 07:24 PM
  #63
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hope this isn't true, because there already is nascar

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08-07-2012, 07:28 PM
  #64
Grumpy Humphrey
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Well if I have to start stocking up on blank jerseys now to customize later I'll thank all the jersey purists in advance to not give me a hard time when "(future player) never wore that Reebok Edge!"

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08-07-2012, 07:35 PM
  #65
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Quote:
Originally Posted by Ruotsalainen29 View Post
Because it is patterned after real soccer jerseys.

What asshat decided it was a good idea to make the big logo the company name that owns the team?

So if some corporation buys a team the big logo on the jersey could be something like "Technology Holdings LLC"

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08-07-2012, 07:42 PM
  #66
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Originally Posted by Hockey Team View Post
What asshat decided it was a good idea to make the big logo the company name that owns the team?

So if some corporation buys a team the big logo on the jersey could be something like "Technology Holdings LLC"
It's not necessarily the corporate owner's logo. Most times it is just a sponsor. A BIG $ponsor.

http://www.theaustralian.com.au/spor...-1226439239039

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Manchester United signs record shirt sponsorship deal

by: James Ducker
From: The Times
July 31, 2012 10:13AM

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MANCHESTER United has announced the biggest shirt sponsorship deal in football history as the Glazer family stepped up its plans to float the club on the New York Stock Exchange.

United's seven-year deal with Chevrolet, the American-based car giant, will take effect from the start of the 2014-15 season once its existing arrangement with Aon ends, and is understood to be worth up to £210 million ($315 million).
That's why they get the main logo.

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08-07-2012, 08:04 PM
  #67
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I have no problem with it in soccer, ahh, obviously.

But hockey... it can do without, I think. I'm sort of old-fashioned when it comes to the history of the sport.

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08-07-2012, 08:12 PM
  #68
CM Lundqvist
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Originally Posted by ak10r View Post
I’d chip in to have Pampers or Tampax on Crosby’s jersey…….
Hahaha GOLD.

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Originally Posted by Antithesis View Post
I have no problem with it in soccer, ahh, obviously.

But hockey... it can do without, I think. I'm sort of old-fashioned when it comes to the history of the sport.
Agreed, it's too much. Some of the Euro jerseys are nice, some just look like a giant joke.

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08-07-2012, 08:18 PM
  #69
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On the other hand, I would like to see refs start wearing these weird things


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08-07-2012, 08:28 PM
  #70
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Quote:
Originally Posted by Ruotsalainen29 View Post
It's not necessarily the corporate owner's logo. Most times it is just a sponsor. A BIG $ponsor.

http://www.theaustralian.com.au/spor...-1226439239039



That's why they get the main logo.
Still.. that's ridiculous. The focus isn't on the team, but the sponsor. At that point they might as well change the name of the team to The Chevrolet Blazers or something.

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08-07-2012, 09:33 PM
  #71
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Originally Posted by SupersonicMonkey View Post
Apparently they may need more ads.

Its about revenue. And half the league is in debt.

If it gives those teams an extra several million per ad, who cares.

Will fans of the Coyotes care about a couple ads on their jerseys if they get to keep their team?
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.

I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.

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08-07-2012, 09:39 PM
  #72
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Originally Posted by Vito Andolini View Post
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.

I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.
That's kind of the point of doing this to begin with.

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08-08-2012, 12:45 AM
  #73
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Originally Posted by Vito Andolini View Post
Why would it give the poor market teams extra millions? If this works out anything like some sports which have advertising on jerseys, the big money deals will be with the big market teams that draw fan interest, not the small market teams that no one watches.

I'm not seeing how this does anything except make the rich richer, while cheapening the prestige of the sport.
Small market clubs don't have sponsorship?

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08-08-2012, 02:09 AM
  #74
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Originally Posted by Hockey Team View Post
for those of you saying one or two small ads doesn't look bad, sure.

3 years later.. 3 small ads doesn't look too bad, so OK

5 years later.. the jerseys are plastered with ads.

If they start putting ads on jerseys, there will be more and more once teams get a taste of the money.

For the ad that chevy pays 80 million a year for, I don't think the team has the option of selling more ad space. Chevy probably is paying that money on the condition of exclusivity.

As far as tradition goes... welcome to corporate america.
That's not what happened in soccer. The for best leagues (England, Spain, Germany and Italy) plus the Champions League only allow that one ad. Granted it's a big ad, but still, the leagues withstood the temptation of adding more ads for more than 30 years. I see no reason why the NHL couldn't do the same.

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08-08-2012, 03:28 AM
  #75
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Originally Posted by SupersonicMonkey View Post
Small market clubs don't have sponsorship?
Yep...they also sell tickets, and merchandise, etc. just like the big market teams...yet they claim to be losing money.

The NHL's problem is not revenue. Revenue's have grown tremendously since the lockout.

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