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Old
09-26-2012, 09:15 AM
  #1
CanadianHockey
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Jerk Store's 20th Anniversary Logo



Quote:
Originally Posted by JerkStore via icethetics.info
Because they were celebrating their 20th but also celebrating their whole history last season, I was asked to incorporate modern and vintage elements, with the Senators current logo as the main one (i.e. not the =O=). So the background of the logo is from this 1909 Stanley Cup holders poster.
So... why didn't we use this one? It's so much more appealing than the one they ultimately went with. The only thing I can think of is that the team wanted to use its primary colour set. Even then it's a simple colour change, not a total redesign.


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Old
09-26-2012, 09:25 AM
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I like the one they chose... more emphasis on the 20...proper colours....

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Old
09-26-2012, 09:35 AM
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I like the one they didn't choose a lot better.

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Old
09-26-2012, 09:39 AM
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NyQuil
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I like Jerk Store's much better.

Why not go pompous?

Our theme is all about Romans/Spartans/Gladiators and it can help teach kids about Roman numerals.

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Old
09-26-2012, 09:42 AM
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Quote:
Originally Posted by NyQuil View Post
Our theme is all about Romans/Spartans/Gladiators and it can help teach kids about Roman numerals.

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Old
09-26-2012, 09:50 AM
  #6
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I like both.

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Old
09-26-2012, 10:28 AM
  #7
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What are the two XX? Like the band or two strikes?

I wish it had the old logo.

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Old
09-26-2012, 10:31 AM
  #8
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That first one is poorly done.

The purpose of the logo is for the 20th anniversary and that logo does a horrible job of communicating it. Why hide the 20 in roman numerals that look like laces? You want the 20 to be front and center, not the miscoloured primary logo. When did taupe become a Senators colour?

It's not surprising that the Senators picked a logo that made sense instead of one that tried to be clever but failed.

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Old
09-26-2012, 10:56 AM
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Quote:
Originally Posted by WilderPegasus View Post
That first one is poorly done.

The purpose of the logo is for the 20th anniversary and that logo does a horrible job of communicating it. Why hide the 20 in roman numerals that look like laces? You want the 20 to be front and center, not the miscoloured primary logo. When did taupe become a Senators colour?

It's not surprising that the Senators picked a logo that made sense instead of one that tried to be clever but failed.
It's not like roman numerals haven't been used on patches before:
















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Old
09-26-2012, 10:57 AM
  #10
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Quote:
Originally Posted by Margaret Trudeau View Post
What are the two XX? Like the band or two strikes?

I wish it had the old logo.
Sorry, but not sure if this is serious...

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Old
09-26-2012, 11:02 AM
  #11
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For the record, I thought the 20th anniversary logo they went with is phenomenally boring. Played it safe, which is fine, but it's bland in a way that's not even "it's vintage/classic so it's good".

They only wore it for one game, though. Instead, we got to see an entire season with them showing off that great ASG patch on their jerseys. No harm done.

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Old
09-26-2012, 11:08 AM
  #12
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Quote:
Originally Posted by BonkTastic View Post
For the record, I thought the 20th anniversary logo they went with is phenomenally boring. Played it safe, which is fine, but it's bland in a way that's not even "it's vintage/classic so it's good".

They only wore it for one game, though. Instead, we got to see an entire season with them showing off that great ASG patch on their jerseys. No harm done.
Oh, not at all! I just kept it under wraps during the season, and added it to my portfolio now that the 20th is over. I sent it over to Chris at Icethetics who's always been helpful and interested in these things

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Old
09-26-2012, 12:53 PM
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It is way better than what they went with. Mind me using it as avatar?

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Old
09-26-2012, 12:56 PM
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Quote:
Originally Posted by Asharx View Post
It is way better than what they went with. Mind me using it as avatar?
I don't mind at all.

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09-26-2012, 12:58 PM
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Im not saying I dont like Jerkstore's logo.... Im just not sure its the greatest for a 20th anniversary...

The one they chose is simple, shows the 20, shows 1992 and 2012...

Jerk Store's has a cool look to it, is not official color, has 19 XX 92, which to some could be confusing... but looks cool

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Old
09-26-2012, 01:05 PM
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Quote:
Originally Posted by Margaret Trudeau View Post
What are the two XX? Like the band or two strikes?

I wish it had the old logo.
XX= roman numeral for 20

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Old
09-26-2012, 01:12 PM
  #17
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Quote:
Originally Posted by Asharx View Post
It is way better than what they went with. Mind me using it as avatar?
nah go ahead

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Old
09-26-2012, 01:33 PM
  #18
Qward
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If they went with Jerkstores, I would have actually put in on my heritage jersey instead of leaving it in my collectors box.

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Old
09-26-2012, 01:38 PM
  #19
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Quote:
Originally Posted by Qward View Post
If they went with Jerkstores, I would have actually put in on my heritage jersey instead of leaving it in my collectors box.
Blasphemy!

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Old
09-26-2012, 01:38 PM
  #20
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Quote:
Originally Posted by Legend Killer View Post
Jerk Store's has a cool look to it, is not official color, has 19 XX 92, which to some could be confusing... but looks cool
To be fair, the 'some' who would be confused by it are the likely the same people who thing that the O on our alternate jersey is a zero. There's no need to pander to these people. They could have easily modified it to read 1992 XX 2012 if that was such an issue.

I think Jerk Store's is much better than what they went with. I would have made a point of getting one put on to one of my jersey.

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Old
09-26-2012, 01:40 PM
  #21
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Quote:
Originally Posted by Jerk Store View Post
Quote:
Originally Posted by Qward View Post
If they went with Jerkstores, I would have actually put in on my heritage jersey instead of leaving it in my collectors box.
Blasphemy!
Well, I wouldn't have put it on my heritage jersey... But that's more because I'm waiting until Pageau makes the team to get my heritage jersey customised.

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Old
09-26-2012, 01:51 PM
  #22
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It's very nice. I like Jerk Store's better, but satisfied with the one we're 'stuck' with.

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Old
09-26-2012, 02:31 PM
  #23
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Quote:
Originally Posted by WilderPegasus View Post
That first one is poorly done.

The purpose of the logo is for the 20th anniversary and that logo does a horrible job of communicating it. Why hide the 20 in roman numerals that look like laces? You want the 20 to be front and center, not the miscoloured primary logo. When did taupe become a Senators colour?

It's not surprising that the Senators picked a logo that made sense instead of one that tried to be clever but failed.
Poorly done?

I don't know man, you're entitled to your opinion, but if you look at the branding elements (heritage jersey, programs, merch, tickets...) for last year, Jerkstore's logo ties in much nicer with that package. As a standalone maybe the 20 doesn't stick out as much, but in context it fits in very nicely.

The logo they chose doesn't reflect the font choice or the general feel of the other elements used last year and I did like most and didn't want to ruin my heritage jersey by sewing it on there.

They could have also asked him to tweak it to their tastes.

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Old
09-26-2012, 02:41 PM
  #24
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Is anyone really surprised that the organization that brought us the "SENS" jersey went with the logo that has an oversized "20" patch?

The only thing I would have changed to JS's patch is to have "1992" written on the left side of the red ribbon and "2012" on the right side.

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Old
09-26-2012, 03:32 PM
  #25
Do Make Say Think
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I like the JS better but it's easy to see why they went with the one they did: it is a lot simpler which is, maybe unfortunately, more important than style.

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