Very very interesting to see how hockey, which has been a very traditionalist sport and industry, has developed a trendier, louder and more youthful lifestyle. I think the big propagator of that was Warrior bringing in their vision from lacrosse.
I don't know if I'm really into the "hockey clothes" look. Besides, I feel like I haven't been playing long enough/am not good enough to be wearing things that say "gongshow" and "Bar-down!" on them ahha.
I wish they had more things for women players - all the women's stuff seems to be geared more towards puck bunnies rather than women who play. That being said, I do want this shirt:
ugh IKR. I remember thinking the gongshow hockey advisory hat was kind of adorable, but I told some guys at the rink and they just laughed at me, saying they didn't think I was that kind of girl. Ok...
Live the dream does some cute women's tees, although they seem to be updating their store right now.
I like Warrior's stuff, but actually have only a cap and a hoodie from them, usually wear that stuff for the rink. Other than that I don't advertize that I am playing rec hockey. I have a Michigan Hockey cap, which I really like, but do not wear often, as it's kinda fleshy.